Mail
services

With Yoyo Mail, you get a variety of tools and services to help you manage and measure the effectiveness of your email campaigns including...

Easy upload of email contacts

All of your precious email addresses collected from various sources over time can be managed in one place. You can create multiple lists of those addresses (or "subscribers", as they're known in Yoyo Mail), so you can easily segment them into distinct groups. Managment of your subscriber lists couldn't easier - you can manually add them, or upload in bulk, whatever suits you.

There is no restiction on the number of lists you create and they can be exported and downloaded at anytime for your own reference or for sharing with your other business systems.

Perhaps you would like different ways for your contacts to sign up to receive your email campaigns, depending on who they are? No problem! We can create customised sign up forms on your website for each subscriber list you create. 

Targetted campaigns

By creating multiple subscriber lists you can target specific subscribers, or types of subscriber, in order to maximise the relevance of your email campaign.

If that doesn't suffice, you can take it one step further and capture any additional custom information you like about them to help further segment them into logic groups with various characteristics or likes / dislikes.

You can even segment your subscribers based on their past behaviour in response to your email campaigns. For instance, you might want to only send to subscribers who have opend the last 3 emails you sent out, or only those who clicked on a certain link. The possibilities are endless!

A/B testing

You may have heard of A/B or "split" testing in the past but are not sure what it is? Well, in short, it's a way for you to empirically test your marketing message effectiveness by posting multiple messages (or emails in this case) and see which one generates more interest from your subscribers.

For intance, say you have 2 different styles of email you want to send out but are not sure which one is more suitable? Well why not send out both and see how they both perform (e.g. opens, clicks, forwards, etc.). Then, depending on the early results gathered, automatically select the best performing style over the other for all furture emails being sent out.

That, in essence, is what A/B testing is and Yoyo Mail gives you this functionality out of the box.

Advanced reporting

Arguably, the most important feature of Yoyo Mail is its powerful reporting capabilities. The moment your campaign is sent you have access to a range of reports that show you exactly how your subscribers are interacting with it.

Reporting features include graphs, tables and charts on who is opening your email, clicking on certain links, forwarding it to their friends, liking it on Facebook or mentioning it on Twitter. All of these reports update in real time, so you can see the action unfolding minute by minute. WARNING, our reporting features are highly addictive!

One of the more addictive reports is our world view, which includes a breakdown of where all your subscribers are located across the globe. We've also made it easy to share so your friends and colleagues can watch the action with you as it happens.

So, you now know what the reports give you but what do the results mean, in real terms? Well, by comparing the number of opens, clicks, bounces, unsubscribes and even spam complaints, you can quickly see what content your subscribers find relevant, and perhaps more importantly, what they don't. Take this a step further and see your lifetime history with that person. Which campaigns did they open, what links were they interested in? How many times have they forwarded my emails, etc?

All this information will help you refine your email campaigns over time and maximise their effectiveness. Simple really!

Social media

Of course, any self respecting system wouldn't be complete without appropriate support for the world's favourite social networking platforms and Yoyo Mail is no different. Adding Facebook and Twitter buttons to your emails couldn't be easier. What's more, we have the reporting tools to help you track any activity generated from it.

Interested?

Get in touch to discuss how Yoyo Mail can start helping your business.