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from Yoyo HQ
Cookies. Whether you love or hate them, understand or fear them, care about or are utterly indifferent towards them, one thing is clear – these little text files that live somewhere in the no man’s land between your laptop and web sites you browse are back in the news and causing quite a stir. A stir worth £10 billion to companies, some reports suggest. What’s all the fuss about then, this time?
We might use Google as free service but of course in reality they’re just the same as any other plc – they exist to create value for their shareholders. In Google’s case this is achieved by providing the most relevant results for their users, and then by extension from paid advertising. It should be no surprise therefore that they’re constantly improving the relevance of their results in order to maintain their dominant market position and keep their users coming back for more.
Thankfully the brilliant team at ICRT make it easy for tourists, businesses and policy makers by gathering all the best resources on Responsible Tourism together on a single site. Here at the Yoyo towers, we’ve been involved in making this happen from brand development to full UX, design and build of the new ICRT website.
Atlantis Leisure is a community social enterprise, a charity run by a team of full-time and part-time staff. This year they celebrate their 20th anniversary and asked Yoyo if they would kindly donate some of their design time to create the centrepiece for the year's celebrations - a 4 metre wide printed timeline which will be hung in the entrance to the leisure centre. We jumped at the chance to create something fun, informative and engaging.
Within the digital age, every single aspect of design needs to be considered within a much wider context. It’s up to the design agency to identify the strengths and weaknesses of their clients marketing collateral and to come up with meaningful ways to improve it. This often extends beyond simply focusing on the task at hand, but to consider touch points all the way along the customer journey to expose irregularities or to gain valuable insight, all informing on the decisions we make as designers and developers working towards that killer solution.
It seems that every company wants a slice of the social media pie as a means to promoting their business or product beyond the reach of their website. And whilst the ability for them to connect to more people than ever before is undeniable, you have to fully understand the medium if you want your business to get the most from it. This short article helps to identify some key things to think about when considering using social media as a marketing tool for your business.
Networking always seems to be something that people dread. They know they should be doing it for their business, but there is normally a good excuse not to do it. The words 'necessary evil' spring to mind. Brad Burton, a brilliant marketeer and business guru, decided to change this model and start 4networking, promoted as 50% business with 50% social. With his successful book 'Get Off Your Arse', it seems this would be a slightly different approach to networking. Yoyo decided to give it a go…
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Arantza del Rio
Technical Consultant
Calvin Davis
Developer
Gregg Lawrence
Creative Director
James Forage
Technical Director
Jan Golding
Managing Director
Jenny Kitchen
Client Services Director
Matt Sage
Designer
Mini o
Mascot
Richard Wendon
Developer
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