
Damian Clarke
Director, Undercurrent
Muks are a global fashion brand retailing authentic hand-made moccasin boots. As part of their digital strategy, Muks wanted to achieve two things: to position their brand and product as a high-end fashion essential, and to drastically improve the customer shopping experience within their online store. We were able to help them achieve their goals through the re-design and front-end build of their e-commerce website.
Undercurrent specialise in delivering innovative live communication events and brand marketing experiences. With a client list which stretches from Starbucks to Talk Talk, they are an established player in global event management. Undercurrent chose Yoyo as their digital agency to help them portray their fun and professional work ethic online. They wanted a website which felt energetic, fun, and professional, whilst being fully content managed and a doddle to update.
Mind Tools provide online business training to individuals and corporations around the world. They have an extensive reach with over 15 million site visitors per year. They wanted a creative agency who could help them visualise how they could improve customer experience and satisfaction across all of their online channels. Our ongoing involvement has helped Mind Tools to achieve brand consistency, improve customer experience, increase subscription conversions, run integrated campaigns and provide training tools across mobile platforms.
Global Snow Shows are an exhibition event company who have been running The British Ski + Board Show for over a decade. They wanted to bring their passion, experience, and professionalism for putting on one of the biggest ski shows of the year to the web. With customers growing hungry for more and more digital content, Global needed an agency who could guide them through the online jungle and get their visitors and exhibitors 100% behind the shows.